The Hearty Red Wine for Men

February 28th, 2006

Ray’s Station is like Irish Spring soap — manly, yes, but I like it, too. The Chronicle is on a role. This editorial regards a new brand designed to appeal to men. A wine for…men? The winemaker in me just doesn’t get it. Can you imagine me trying to figure out what I can do in the vineyard to make this wine more manly? The majority of the vineyard crew are already male, don’t take showers frequently, and pee anywhere they deem fit out in the wilderness of our vineyard. That ought to make our wines more manly, right? Clearly this is a marketing gig that will be successful, but annoys me nonetheless. The “man” in me is even a little irked, but when he reads “John G. Ray believed if you could catch it and cook it, it would go with red wine,” and “Ray’s Station is positioned as a big, bold, in-your-face wine for guys, packaged in a he-man-heavy glass bottle and with a black label embossed with a stallion,” I thought, damn right baby! But wait, I don’t like in-your-face wines…blasted marketing nabbed me again.

One Response to “The Hearty Red Wine for Men”

  1. Patrick Singer Says:

    This reminds me of the man-candle.

    For those of you who don’t know what a man-candle is… well, let me tell you something important. The man-candle is a candle - for men. It has a distinctive shape, that is, well, MANLY; and it comes in various manly scents: engine oil, gun-powder, etc. Look for it at a store near you.

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