Archive for February, 2006

The Hearty Red Wine for Men

Tuesday, February 28th, 2006

Ray’s Station is like Irish Spring soap — manly, yes, but I like it, too. The Chronicle is on a role. This editorial regards a new brand designed to appeal to men. A wine for…men? The winemaker in me just doesn’t get it. Can you imagine me trying to figure out what I can do in the vineyard to make this wine more manly? The majority of the vineyard crew are already male, don’t take showers frequently, and pee anywhere they deem fit out in the wilderness of our vineyard. That ought to make our wines more manly, right? Clearly this is a marketing gig that will be successful, but annoys me nonetheless. The “man” in me is even a little irked, but when he reads “John G. Ray believed if you could catch it and cook it, it would go with red wine,” and “Ray’s Station is positioned as a big, bold, in-your-face wine for guys, packaged in a he-man-heavy glass bottle and with a black label embossed with a stallion,” I thought, damn right baby! But wait, I don’t like in-your-face wines…blasted marketing nabbed me again.

Recognition for acid

Wednesday, February 22nd, 2006

I think many people who visit here understand the importance of acid in wine, but it is nice to see one of the most important aspects to a wine’s mouthfeel, structure, and aging potential get some props. One interesting note from the article is that Wine Opinions of St Helena found in a consumer survey that “a plurality of men and women, young and old, agreed that they don’t want wines described as ‘crisp or tangy with distinct acidity’.” Although I may hesitate if a red were described this way (as if the wine’s prominent feature was tanginess), I do think tart structure in red wines is critical to the mid-palate, finish, tannin perception and aging potential.

I’m back

Wednesday, February 22nd, 2006

Lost a little time with some server problems. Acutally, it wasn’t the server at all but the domain name managers. Entries to come shortly, still tasting and still opinionated.